Doula Business Foundations
You Became a Doula.
Now Let's Get You Booked.
Now Let's Get You Booked.
Build the pricing, packages, contracts, systems and client-getting strategy you need to turn your doula training into an actual business.
You Became a Doula Because You Care Deeply
About Families.
About Families.
You didn't become a doula because you wanted to figure out pricing, contracts, taxes, marketing, or spreadsheets.
You became a doula because birth matters. Because families matter. Because you wanted to walk alongside people during one of the most important days of their lives.
Then you finished your certification and realized something...
No one really taught you how to build the business.
✓ How much should you charge?
✓ How do you actually find clients?
✓ How do you set boundaries without feeling guilty?
✓ How do you manage being on call without burning out?
✓ How do you make enough money to keep doing work you love?
If you've ever found yourself searching Facebook groups, piecing together advice from Instagram, or wondering if you're "doing it right," you're not alone.
I've been there too.
And that's exactly why I created Doula Business Foundations.
Meet Elizabeth
10+ years in birth work | Six-figure doula business | Hundreds of families served | Founder of Looma Birth
Why I Created This Course...
I did not feel confident running a business.
Like so many doulas, I figured it out through trial and error. I undercharged. I overworked. I questioned myself constantly. I made mistakes that could have been avoided if someone had simply shown me the business side of this work.
Over the past decade, I've built a six-figure doula business, founded Looma Birth, grown a thriving doula collective, created multiple income streams, and supported hundreds of families along the way.
Looking back, I realized something.
Most doula trainings teach you how to support birth.
Very few teach you how to build a business that allows you to keep supporting births for years to come.
This course is everything I wish someone had handed me on the day I finished my certification.
This Course Is For You If...
You're newly certified and wondering what comes next.
You're supporting a few families but still don't feel confident running the business.
You're tired of piecing together advice from social media.
You want to build a business that's sustainable, profitable, and aligned with the life you actually want to live.
Whether you're a birth doula, postpartum doula, or both, this course will help you build a strong foundation from the very beginning.
What You'll Learn
Lesson 1
Pricing & Packages Without Burnout
Learn how to confidently price your services, build packages that reflect your value, and create a business that supports your life and not one that leaves you exhausted.
Lesson 2
Boundaries, Scope & Client Communication
Create healthy boundaries, communicate with confidence, and set clear expectations from your very first client.
Lesson 3
Marketing, Referrals & Getting Booked
Learn simple, sustainable ways to build relationships, grow your visibility, and create consistent inquiries without feeling like you're constantly selling yourself.
Lesson 4
Systems That Save Your Sanity
Discover the systems that keep your business organized before, during, and after every birth so you spend less time managing paperwork and more time supporting families.
Lesson 5
Heart First Sales
Learn how to lead consultations with confidence, build trust naturally, and book clients through genuine connection instead of pressure.
Lesson 6
Money Basics for Doulas
Understand your numbers, manage your income with confidence, and build a business that's financially sustainable for the long term.
bonus lesson
The Doula CEO Roadmap
Create a clear vision for the next 90 days, six months, and one year so you always know what to focus on next.
You're Not Just Getting a Course
You're building your business as you go.
The Playbook
The Doula Business Foundations Playbook
Your guided workbook filled with lesson reflections, implementation exercises, pricing worksheets, revenue planning, CEO goal setting, and action steps that help you turn learning into progress. ($97 value)
The Dashboard
The Doula Business Foundations CEO Dashboard
A customizable Google Sheets dashboard designed to help you track inquiries, consultations, clients, revenue, expenses, referrals, and business growth all in one place. ($97 value)
The Toolkit
The Doula Business Foundations CEO Toolkit
Inside you'll find client agreements, consultation guides, intake forms, birth preferences worksheets, prenatal planning guides, business checklists, and more. All designed to save you time and help you serve your clients with confidence. ($97 value)
Don't Start From Scratch.
COPY MY BUSINESS TOOLS
✓ Client agreements
✓ Consultation guide
✓ Intake forms
✓ Pricing worksheets
✓ Revenue planner
✓ Inquiry tracker
✓ Referral tracker
✓ Prenatal planning guides
✓ Business checklists
✓ CEO dashboard
You can: Customize them. Put your logo on them. Start using them.
By the Time You Finish This Course...
✓ You'll know what to charge.
✓ You'll have systems that support your business.
✓ You'll feel confident leading consultations.
✓ You'll have professional contracts and client templates ready to customize.
✓ You'll understand your finances.
✓ You'll stop wondering if you're "doing business right."
Most importantly, you'll have a clear roadmap for building a doula business that supports both your clients and your own family.
Here's What You Receive
Six comprehensive business lessons
One bonus training
The Doula Business Foundations Playbook
The Doula Business Foundations CEO Dashboard
The Doula Business Foundations CEO Toolkit
Lifetime access to the course
Lifetime access to future toolkit updates
Immediate access upon enrollment
Access to my facebook page where I will do a live session 1x a month
Enter your bullet points here..
INVESTMENT
Doula Business Foundations
$297
One payment · Lifetime access
Because building a thriving doula business shouldn't require years of trial and error.
Frequently Asked Questions
- Is this a doula certification?No. This course is business education for doulas who have already completed (or are currently completing) a doula training program.
- I'm brand new. Is this too early?Not at all. In fact, it's the perfect time. The earlier you build strong business foundations, the more confidence you'll have as you begin serving families.
- Do I have lifetime access?Yes. You'll receive lifetime access to the course, the Playbook, the CEO Dashboard, and future updates to the CEO Toolkit.
- Can postpartum doulas take this course?Absolutely. The principles taught inside Doula Business Foundations are designed for birth doulas, postpartum doulas, and those who offer both services.
You Don't Need Another Certification.
You don't need to hustle harder.
You don't need to work every weekend to build a meaningful career.
You need strong foundations.
You need confidence.
You need systems.
You need boundaries.
You need a business that allows you to continue doing the work you love for years to come.
That's why I created Doula Business Foundations.
I can't wait to help you build it.
Build The Business You Were Meant To Run
Ready to invest in your business?
Complete the form to start building a doula practice that's confident, sustainable, and yours. Your information is secure, and you'll get immediate confirmation of your enrollment. Questions before you dive in? Reach out, we're here to support you every step of the way.
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